Real Estate Brokerage Research

Brokerage comparison. Facts over feelings.

Compare eXp Realty against the brokerage you are at now - or the one you are weighing it against. Start with the eXp matchups; the full library of every other pairing sits underneath.

64
Head-to-head pages
16
Brokerages covered
11
Research guides

02 / The Library

The Full Comparison Library

Every other pairing we cover. Pick a brokerage, then an opponent, for a complete head-to-head on commissions, culture, technology, training and growth model.

1 Pick a brokerage

Sotheby's International Realty vs

2 Pick an opponent - 8 full head-to-heads available.

Berkshire Hathaway HomeServices vs

2 Pick an opponent - 6 full head-to-heads available.

Redfin vs

2 Pick an opponent - 6 full head-to-heads available.

The Agency vs

2 Pick an opponent - 5 full head-to-heads available.

Century 21 vs

2 Pick an opponent - 5 full head-to-heads available.

Corcoran vs

2 Pick an opponent - 5 full head-to-heads available.

Douglas Elliman vs

2 Pick an opponent - 4 full head-to-heads available.

RE/MAX vs

2 Pick an opponent - 3 full head-to-heads available.

Better Homes & Gardens vs

2 Pick an opponent - 3 full head-to-heads available.

03 / Go Deeper

Brokerage Comparison Research Guides

Full editorial guides on the variables that matter most when comparing brokerages - each with its own URL.

01 Real Estate Brokerage Reviews: 12 Firms Ranked Structured reviews of 12 major brokerages ranked across compensation, technology, support, and agent satisfaction. A starting point before going deeper. Read guide → 02 Top Real Estate Companies: A Five-Year Profitability Analysis Financial stability data across the major brokerages over five years - profitable quarter history, agent count trajectory, and public earnings for cloud and traditional models. Read guide → 03 Revenue Share Compared: eXp, LPT, Real, Fathom, and KW Side-by-side analysis of revenue share and profit share across the five brokerages that offer them - tier structure, pool size, willability, and program mechanics. Read guide → 04 How to Compare Real Estate Brokerages the Right Way Commission splits do not show what agents actually keep. How to use fees, cap resets, and total cost of affiliation to make an accurate comparison. Read guide → 05 Cloud vs Traditional Real Estate Brokerages Explained Cloud and traditional brokerages differ in fees, office access, technology bundles, and income programs. Both models covered structurally with side-by-side data. Read guide → 06 Cloud Brokerage Comparison: eXp, Real, LPT, and Fathom The four cloud brokerages share a no-office baseline but differ in financial stability, commission structure, revenue share programs, and equity availability. Read guide → 07 Real Estate Compensation Models: What Agents Need to Know Seven compensation model types exist in real estate brokerage: splits, caps, revenue share, profit share, equity grants, flat fee, and salary - with a multi-year modeling framework. Read guide → 08 Real Estate Brokerage for New Agents: 2026 Guide The best brokerage for new agents depends on training density, support structure, and cost at low production volume - mapped by model type and career stage. Read guide → 09 Real Estate Brokerage for Experienced Agents: 2026 Guide Producers with established pipelines weigh fee structure, income ceiling, passive income programs, and switching costs differently than new agents. Read guide → 10 Real Estate Brokerage for Team Leaders: 2026 Guide Cap-sharing models, override structures, onboarding infrastructure, and sponsor ecosystem depth - brokerage models compared for agents managing or building a team. Read guide → 11 Real Estate Brokerage Commission Splits Explained Split structures vary by model: fixed, graduated, cap, and flat-fee. Royalty fees and team splits cut net earnings beyond the stated percentage - and how to calculate actual take-home. Read guide →

04 / Who Runs This

About Smart Agent Alliance

Smart Agent Alliance operates as an organized sponsor support structure within eXp Realty. Participation is optional and happens only when an agent independently aligns with an SAA-affiliated sponsor. Agents retain full independence and control of their businesses, and also receive access to Wolf Pack resources.